Most clients I speak with when they decide to sell their home immediately ask how often will I do print advertising in the Tribune. But did you know that print no longer has the impact that it previously did when trying to sell residential real estate?
Yes, for maximim exposure of your property, the web is the place to be. According to the National Association of Realtors’ Profile of Buyers and Sellers study done in 2006, 83% of first-time buyers and 78% of repeat buyers used the internet to search for a home….isn’t that an amazing number. And although most people believe the internet audience is in the 21 to 35 age category I am finding the demographic for use of my site has included people 45 to over 60 years of age.
And this past year, my 45 to 60 year old clients have bought properties in the $700,000 all the way up to $1,150,000. In fact, 90% of my business was web initiated. So if you think the internet advertising is not important, think otherwise. And there is currently a large array of sites to consider.
Mls.com, Mapmls.com, realtor.com, chicagotribune.com, trulia.com, luxuryrealestate.com, zillow.com, searchchicago.suntimes.com, chicagojournal.com, relohomesearch.com, homeseekers.com, dailyherald.com and homes.com are some of the sites you should consider advertising on. And finally, don’t forget the individual realtor’s site and his/her company site.
Remember, when selecting a realtor with the thought of getting maximum exposure on the internet, check out the key words people will Google, like Chicago Condo, Chicago Townhomes, Chicago New Construction, Chicago Condos. If the realtor’s site appears on the first page, you will know that his/her site is getting maximum exposure, both for the individual realtor and your home when you put it on the market The more exposure, the higher the probabilty you will sell your home faster especially when the property is priced right.
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